MITW is at it again with their Futures of Entertainment 4 Conference. They had a real interesting panel discussing Producing Transmedia Experiences: Stories in a Cross-Platform World. If you are the slightest interested in storytelling in it’s broadest form, this a must see!

The duration of the whole discussion is about 2 hours, but worth every minute of it.

As the production of transmedia experiences becomes more commonplace, this panel seeks to pick apart some of the tensions emerging around transmedia as creative practice. As a narrative form, what is transmedia anyway? How can we keep it from being more than a shorthand excuse for multi- or cross-platform narratives? Is it anything more than that? Need it be?

Focussing around a series of case-studies, this panel digs into questions around genre, interactivity, and franchising? Are there certain genre constraints to transmedia narratives, particular genres — science fiction, drama — better suited to become transmedia properties than others? What might a transmedia event built around a romantic comedy look like? What role does interactivity play in transmedia narratives? Can transmedia narratives be satisfying simply by distributing their narrative in lots of forms, or does an “effective” transmedia narrative require opportunities for the audience to “participate” in a more active way than simply interpreting and discussing amongst themselves? Does transmedia require room for the audience to take a narrative in their own directions?

Moderator: Jason Mittell – Middlebury College
Panelists: Brian Clark – Partner and CEO, GMD Studios; Michael Monello – Co-Founder & Creative Director,CampfireDerek Johnson – University of North Texas; Victoria Jaye – Acting Head of Fiction & Entertainment Multiplatform Commissioning, BBC; Patricia Handschiegel – Serial Entrepeneur, Founder of

Via Campfire